Fidelity x SCADpro
Understanding the Zillenial (Gen Z and Millenial) User.
How will Zillenials want to interact with virtual assistants in the future in terms of their financial planning?
What is SCADpro?
SCADpro is a hands-on opportunity for selected students to collaborate with some of the industry’s leading clients. To be selected students must under-go an interview process and maintain a qualifying GPA. This program allows us to remain on track for graduation while gaining valuable experience of the dynamics of working in a fast-paced, ever-changing landscape.
For more information about this program visit, SCADpro on SCAD.
Project Overview:
The Goal:
Explore an iconic user experience for Gen Z customers (18-35 years old) interacting with an intelligent assistant to accomplish their financial goals in both their personal and professional lives.
My Role:
As the Project Manager, I worked closely with our team members to facilitate clear communication between our internal team, and with our client. I also set clear deliverables for our project, and managed the timeline of project completion. In addition to my leadership role, I also played a key part in developing our interactive workshop, including prototyping an Augmented Reality experience to sample during our workshop.
The Outcome:
At the culmination of this ten-week project, we delivered a working prototype showcasing elements of the User Interface (UI) alongside a coded demo, created in collaboration with Deloitte’s analytical team based in India.
Our solution, backed by the power of quantum computing, revealed how the scheduling period could be reduced from its current bi-annual structure to a more flexible bi-weekly framework, restoring peace and flexibility within the lives of those involved.
Research Questions
Who is interested in investing?
What is stopping some Zillenials from investing?
Where are users currently looking for financial advice?
In what way do Zillenials enjoy interacting with virtual assistants?
Want to learn more?
Due to Non-Disclosure Agreements this project cannot be shared publicly at this time, but if your interested in more, contact me!